Top Attractions in Sapporo for Food Lovers: Shiroi Koibito Park, Beer Museum, and Seafood Markets”

Hokkaido Travel Guide: Unmissable Spots You Shouldn’t Miss

Hokkaido attracts many people with its vast nature and unique culture.

From food to history to activities, here are some of the most recommended places to visit in this diverse and fascinating region.

We hope you will enhance your trip with these highlights.

Savor the local flavors! The charm of Nijo Market

If you want to fully enjoy local gourmet food in Hokkaido, you cannot miss Nijo Market.

About a 20-minute walk from Sapporo Station or a 15-minute train ride, Nijo Market is about 1/4 the size of an open-air market, but its presence is overwhelming.

Locals and tourists alike constantly visit this market, where you can enjoy fresh seafood from Hokkaido on the spot.

Especially popular are the seafood bowls served at each restaurant.

The ability to choose your own fresh seafood and have it served on the spot in a bowl is truly a luxury that only a market can offer.

One day when I visited, I was impressed to find a Kaisen-don bowl filled with splendidly fresh sea urchin and salmon roe.

In this way, the market is not just a sightseeing spot, but a precious place where you can enjoy the “live” ingredients.

Experiencing History and Taste at Sapporo Beer Museum

The Sapporo Beer Museum is the oldest beer museum in Japan, accessible by a 21-minute walk or 7-minute drive from Sapporo Station.

You can experience the history of Sapporo Beer since the Meiji Era, from the design of the building, especially the red brick exterior is remarkable.

In the museum, you can learn how Sapporo Beer was created and the secrets of its great taste.

What impressed me when I visited here was the display of tools and materials used to make beer in those days, and I could feel the weight of history.

Another attraction is the store attached to the museum, where you can purchase Sapporo brand beer and souvenirs, and go home with colorful beer cans.

A photogenic world! Shiroi Koibito Park

An easy 20-minute drive from Sapporo Station is Shiroi Koibito Park.

In addition to observing the production process of “Shiroi Koibito,” a classic souvenir of Hokkaido, visitors will be delighted by the exotic and photogenic scenery.

I myself felt as if I had wandered into another world at this place.

What particularly impressed me was the tour of the production process.

The production line of Shiroi Koibito seen through a glass window, shaped by the hands of the disciplined staff, was like looking at a work of craft.

The freshly made sweets available at the café were also exquisite, especially the cookies with a distinctive savory flavor, a special item that can only be tasted here.

The aroma of Jingisukan that makes you forget your everyday life

Jingisukan enjoyed with beer is an indispensable part of Hokkaido’s food culture.

At the Garden Grill and other Jingisukan venues, visitors can taste freshly grilled Jingisukan with a beer in hand, taking them out of their everyday lives.

The Jingisukan venue on the grounds of the Sapporo Beer Museum is particularly popular among tourists because of the open-air atmosphere.

One day at dusk when I visited, the aroma of mutton being grilled over charcoal was in the air, and many hungry people were smiling and conversing.

Jingisukan is delicious enough with just salt and pepper, and its simple taste enhances the flavor of the ingredients.

Hokkaido’s Specialty Products that Tickle the Hearts of Hokkaido Children

It is no exaggeration to say that Hokkaido is a treasure trove of food.

There is a wide variety of specialty products from marine products to dairy products and agricultural products.

Scallops and hairy crabs, which are familiar to us Japanese, are especially popular among them.

When visiting Hokkaido, enjoying these fresh delicacies is part of the trip.

A visit to a two-square market opens up opportunities to enjoy them at reasonable prices.

The dairy products are also famous for their cheese specially made for Genghis Khan, which is as popular as soup curry.

The rich cheese goes perfectly with Jingisukan and is loved by many.

Souvenir Selection for the Finale of Your Hokkaido Trip

At the end of your trip, it is important to choose souvenirs that will be memorable.

The stores at the Sapporo Beer Museum and Shiroi Koibito Park offer a large selection of souvenirs, making them ideal gifts for family and friends.

The Sapporo Beer Museum store is a great place to get Sapporo limited edition beer and related goods, making it a perfect gift for your beer-loving friends.

Also, Shiroi Koibito Park offers a wide variety of limited time-only flavors and special packages in addition to its standard products.

You may be able to find your own special gem.

It will also make a great souvenir memory for yourself.

Hokkaido is full of nature, gastronomy, history, and encounters with people.

Take advantage of its rich charms and spend your own special time when you visit.

Now, why not choose Hokkaido as your next travel destination?